Presenters Carlos Santiago and Derene Allenįind out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companiesĭiscover what questions to ask, steps to take to be a Best in Class companyĬlick here for more about “Best in Class Hispanic Strategies” audio recording “Best in Class Hispanic Strategies” audio recording It contains caffeine, ginseng extract, Taurine, Guarana extract and B vitamins. In addition, Blue Demon has helped the Full Throttle trademark create a connection with young Hispanic men, a segment the company considers a key target audience.įull Throttle Blue Demon is available in stores nationwide in Blue Agave flavor in 16 and 24-ounce cans. In almost two years, Full Throttle Blue Demon, has nearly doubled in volume from the company executives’ original projections.Īccording to company representatives, Full Throttle Blue Demon has become the key growth product for the Full Throttle product line. For inspiration they relied on the Blue Demon, a Mexican luchador (wrestler) and movie star. In late 2006, recognizing a desirable market when they saw it, marketers at The Coca-Cola Company decided to target blue collar Latino men 20 to 30 years of age with a new energy drink. Hispanics represent 27 percent of the total energy drink volume consumed in the United States. Packaging for Full Throttle Coffee Caramel will be bilingual, featuring both English and Spanish.įull Throttle Coffee joins the Full Throttle energy drink family, which includes Full Throttle Original, Full Throttle Unleaded, Full Throttle Blue Demon and Full Throttle Fury.Coca-Cola’s Full Throttle Blue Demon energy drink Fully Charged”, inviting Full Throttle fans to enjoy the energy of Full Throttle in a great-tasting coffee. All introductory marketing materials will feature the tagline, “Coffee. The launch of Full Throttle Coffee will be supported by an integrated marketing campaign and a sampling plan to drive awareness and trial. “Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink.” “Guys are increasingly looking for great-tasting beverage options that will give them the extra kick they need to conquer their day,” says Rafael Acevedo, senior brand manager, Energy Drinks, Coca-Cola North America. It will be available in 15-ounce aluminum cans. Made with 100 percent premium Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Full Throttle Coffee will be available in mocha, vanilla, and caramel flavors. pacific northwest and southeast regions this month before rolling out nationally in August. Premium coffee gets fully charged with the launch of Full Throttle Coffee, a creamy coffee and energy blend set to be unleashed in the U.S.
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